CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay about kidney patient Haji Shariff that was created to give our donor a peek at the inside of one of the NKF’s dialysis centers. This photo essays explains the process of a typical dialysis session that normally lasts about four hours.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Prevention Program, NKF Singapore
PROJECT: Health Assets Logo

DESCRIPTION: Health Assets was a series of public lectures of prevention. We used a typographic approach here with a trendy color scheme of purple and teal.

CREDITS: Art direction and design by Sharon Vaz.

CLIENT: Center for Prevention & Research, NKF Singapore
PROJECT: Center for Prevention and Research Logo

DESCRIPTION: The DNA strand and spinning molecules show the dynamic role that the NKF plays in renal research and the prevention of kidney disease.

CREDITS: Art direction by Sharon Vaz. Design by Stan Lee.

CLIENT: NKF Advocates Dept, NKF Singapore
PROJECT: NKF Advocates Logo

DESCRIPTION: The NKF Advocates were friends of the NKF, supporting its vision and mission. The brightly shining sun symbolizes how the Advocates’ support helped bring life and joy to the NKF patients’ lives.

CREDITS: Art direction by Sharon Vaz. Design by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on Madam Tan, whose story is of heartbreaking deaths, back-breaking servitude and life-threatening diseases.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Exercise Medicine Poster

DESCRIPTION: An exercise physiologist counsels a patient at the NKF’s Prevention Centre about exercise and the effects that it has on your spine.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Schools Department, NKF Singapore
PROJECT: NKF Champs Program Brochure to promote its leadership building program

DESCRIPTION: NKF Champ teaches a cerebral palsy patient how to swim.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap

CLIENT: Prevention Program, NKF Singapore
PROJECT: Prevention Awareness Kit

DESCRIPTION: This kit containing leaflets was used to promote the NKF’s Corporate Health Screening Program to HR managers. This piece won the NKF Singapore a Wilmer Shields Silver Award for Excellence in Communications in 2001 for Special Report Design from the Council on Foundations (USA).

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Student Work
PROJECT: AIDS awareness billboard targeting inner city gangs

DESCRIPTION: Poster communicates how AIDS can affect all races.

CREDITS: Copywriting, art direction and illustration by Sharon Vaz. Won a 1993 Woodies (Oregon regional): Silver Award for student work on AIDS (advertising art category).

CLIENT: Events Marketing, NKF Singapore
PROJECT: NKF Charity Show Print Ad

DESCRIPTION: The ad layout shows a variety of stunts and one of the main highlights, a Chinese opera featuring Zoe Tay.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: A nurse examines a fragile child who was born with hypertension and heart failure.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: Hospital social worker attempts to help a young diabetic patient overcome his fear of needles during a Child-life Therapy session.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: The girl with butterflies expresses a sense of liberation about how the Children’s Medical Fund presents a chance for chronically ill children to grow up and find happiness. This is a real life interpretation of a prepaid stamp design that was developed for a series of full color NKF stamps.

CREDITS: Art direction by Sharon Vaz. Photography art direction and page layout by Herman Yap.

Client: Direct Marketing, NKF Singapore
PROJECT: Investment Report

DESCRIPTION: The little girl combing the toy horse’s mane is a lifestyle approach to showing the positive effects of the NKF’s life-saving programs on Singapore’s future.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

DESCRIPTION: The NKF doctor with a child patient outdoors blowing bubbles is a lifestyle approach to showing the positive effects of the NKF’s life-saving programs.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Conventions Dept, NKF Singapore
PROJECT: Transplant Asia Brochure

DESCRIPTION: The connected hexagons position Transplant Asia as Asia’s premier networking event for the organ transplantation community

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: World Kidney Fund, National Kidney Foundation, Singapore
PROJECT: MBA Internship Brochure

DESCRIPTION: Photo essay featuring a group of MBA students from Ivy League universities who were interns at various NKF departments.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay showing milestones of the NKF’s Prevention Program, the world’s first kidney prevention program, which was launched in 2000.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay showing milestones of the NKF since 1969 in its campaign in engaging Singapores multi-racial community to support organ donation.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay about Low Kwai Lan, who had a renal bone disease that destroyed her spine. This layout used an experimental technique of scanning a glass sheet that was randomly cut with a blade and then painted with a brown water color tint. The effect created echoed the frustration, anger and regret that Kwai Lan went through after she became a victim of kidney failure at the age of 18.

This particular issue of the Beacon Herald along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on Juriah, a Malay kidney patient, who was blessed to have the love and support of her closely knit family.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on teenage kidney patient Darren, who is able to keep going through the love and support of his devoted mother.

CREDITS: Art direction by Sharon Vaz. Page design by Stan Lee.

CLIENT: Prevention Program, NKF Singapore
PROJECT: Health Matters Newsletter

DESCRIPTION: Cover for Health Matters issue with story on the effects of coffee. This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Photography styling and art direction by Sharon Vaz.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on kidney patient Eng Chye, showing how he often felt overwhelmed and helpless due to his medical condition and economic depravation. It also shows Eng Chye and his family sharing a meal that was donated by a kind neighbor.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for Donors

DESCRIPTION: Cover for patient story on Low Kwai Lan, who had a renal bone disease that is one of the most common and devastating side effects of kidney failure. The cover photo expresses the courage, strength and hope that kept her hanging on until the day she passed away at the age of 40 on March 8, 2000. This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: World Kidney Fund, NKF Singapore
PROJECT: MBA Internship Program Brochure

SCENARIO: MBA intern working on a project at the NKF’s library.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: A nurse performs an ECG or heart monitoring test on a patient at the NKF’s Prevention Center.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: A dietician the Prevention Center advising a diabetic patient about healthy eating habits to avoid life-threatening illnesses.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Nurse providing counseling during a health screening session while on one of the NKF’s mobile health screening buses.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: An NKF nurse counseling a young kidney patient on dialysis.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Kidney patient enjoying a cup of coffee at home.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Kidney patient on dialysis.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Ang Ping having an intimate conversation with her grand daughter.

CREDITS: Styling and art direction by Sharon Vaz.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Kidney patient exercising while on dialysis.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for Donors

SCENARIO 1: Eng Chye sorting out recycled cans that he will later sell just to supplement his income.

SCENARIO 2: Eng Chye feels overwhelmed by his disease and economic depravation.

SCENARIO 3: Eng Chye and his family sharing a meal that was donated by a kind neighbor.

SCENARIO 4: Eng Chye preparing to go out and sell magazines by the road side.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

SCENARIO: Deaf kidney patient, Siok Ho, tries to express the pain that she has to endure on a daily basis.

CREDITS: Art direction by Sharon Vaz

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter Cover

SCENARIO: From national water polo player to a half-blind, crippled kidney failure victim, Jeff’s tragic fate tore his life apart. Still he fought until his last breath. His courage still remains an inspiration to many who are still battling on.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter Cover

SCENARIO: Kidney patient, Kwai Lan, gazes into the distance with hope in her eyes.

CREDITS: Art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Schools Department, NKF Singapore
PROJECT: NKF Champs Program Brochure to promote its leadership building program

SCENARIO: NKF Champ teaches a cerebral palsy patient how to swim.

CREDITS: Art direction of design and photography by Sharon Vaz.

CLIENT: Children’s Medical Fund, NKF Singapore

PROJECT: CMF Progress Report

SCENARIO: Hospital social worker attempts to help a young diabetic patient overcome his fear of needles during a Child-life Therapy session.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

SCENARIO: Joan began life with only one kidney and struggles to stay alive each day.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

SCENARIO: Zoey enjoying some cookies after leaping on to the kitchen counter to reach for them. This is because she is short for her age as a result of Turner’s Syndrome.

CREDITS: Art direction and styling by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Schools Department, National Kidney Foundation, Singapore
PROJECT: Lifeforce Donation Cards

SCENARIO: Taiwanese celebrity Daniel Chan surrounded by child kidney patients.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Russel Wong.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Beacon Herald Newsletter for Donors

SCENARIO: Darren playing chess with his mother demonstrates the close bond that he has with her.

CREDITS: Styling & art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Centre for Management Technology, Singapore
PROJECT: Logotype and Website Header Design

This brand identity was created for the Centre for Management Technology, a Singapore based energy conference company, for their alternative energy portal site, www.futureenergyevents.com.

The warm color palette of yellow, orange and red gives a strong sense of energy and being alive, while the use of contemporary fonts with light dropped shadows conveys an innovative approach.

CREDITS: Art direction and design by Sharon Vaz

CLIENT: Marc Harty, MainTopic Media, Inc.
PROJECT: Ecover for Optimized Press Release Templates squeeze page

This ecover was designed for leading online press release expert Marc Harty as part of a squeeze page package to promote his free Optimized Press Release Template offer that was created to help online pr newbies write impactful web press releases in under 30 minutes.

The upward flying arrows in the design express the effectiveness of this product in helping users achieve amazing results. The yellow background reflects a sense of energy and excitement generated by the use of Marc’s Optimized Press Release Template.

CREDITS: Art direction and design by Sharon Vaz

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Children’s Medical Fund Progress Report

SCENARIO: Fayaz, who was born with median cleft syndrome (nose was wrongly positioned on his forehead)gets lost in his own world of creativity.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Children’s Medical Fund Progress Report

SCENARIO: Jeremy who suffers from Osteogenesis Imperfecta, a condition that makes his bones brittle and easily susceptible to fractures, restricting his playing sessions to more sedate activities.

CREDITS: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.

CLIENT: Marc Harty, MainTopic Media, Inc.
PROJECT: Corporate logo design

This logo design positions MainTopic Media as a progressive online marketing firm that strives to create long-term buzz for its clients that translates into higher profitability. The speech bubble image also expresses powerful image of MainTopic Media being “the talk of the town.”

CREDITS: Art direction and design by Sharon Vaz

CLIENT: NovaWhite
PROJECT: Corporate logo design

This logo design that was created for tooth whitening company NovaWhite features a typographic combination of a modern sans serif for ‘Nova’ and a carefree script font for ‘White’ reflects a progressive image positioning that climaxes in a sense of celebration and freedom.

CREDITS: Art direction and design by Sharon Vaz