CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay about kidney patient Haji Shariff that was created to give our donor a peek at the inside of one of the NKF’s dialysis centers. This photo essays explains the process of a typical dialysis session that normally lasts about four hours.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on Madam Tan, whose story is of heartbreaking deaths, back-breaking servitude and life-threatening diseases.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Exercise Medicine Poster

DESCRIPTION: An exercise physiologist counsels a patient at the NKF’s Prevention Centre about exercise and the effects that it has on your spine.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Schools Department, NKF Singapore
PROJECT: NKF Champs Program Brochure to promote its leadership building program

DESCRIPTION: NKF Champ teaches a cerebral palsy patient how to swim.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap

CLIENT: Prevention Program, NKF Singapore
PROJECT: Prevention Awareness Kit

DESCRIPTION: This kit containing leaflets was used to promote the NKF’s Corporate Health Screening Program to HR managers. This piece won the NKF Singapore a Wilmer Shields Silver Award for Excellence in Communications in 2001 for Special Report Design from the Council on Foundations (USA).

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Student Work
PROJECT: AIDS awareness billboard targeting inner city gangs

DESCRIPTION: Poster communicates how AIDS can affect all races.

CREDITS: Copywriting, art direction and illustration by Sharon Vaz. Won a 1993 Woodies (Oregon regional): Silver Award for student work on AIDS (advertising art category).

CLIENT: Events Marketing, NKF Singapore
PROJECT: NKF Charity Show Print Ad

DESCRIPTION: The ad layout shows a variety of stunts and one of the main highlights, a Chinese opera featuring Zoe Tay.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: A nurse examines a fragile child who was born with hypertension and heart failure.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: Hospital social worker attempts to help a young diabetic patient overcome his fear of needles during a Child-life Therapy session.

CREDITS: Art direction by Sharon Vaz. Page layout by Herman Yap.

CLIENT: Children’s Medical Fund, NKF Singapore
PROJECT: CMF Progress Report

DESCRIPTION: The girl with butterflies expresses a sense of liberation about how the Children’s Medical Fund presents a chance for chronically ill children to grow up and find happiness. This is a real life interpretation of a prepaid stamp design that was developed for a series of full color NKF stamps.

CREDITS: Art direction by Sharon Vaz. Photography art direction and page layout by Herman Yap.

Client: Direct Marketing, NKF Singapore
PROJECT: Investment Report

DESCRIPTION: The little girl combing the toy horse’s mane is a lifestyle approach to showing the positive effects of the NKF’s life-saving programs on Singapore’s future.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Investment Report

DESCRIPTION: The NKF doctor with a child patient outdoors blowing bubbles is a lifestyle approach to showing the positive effects of the NKF’s life-saving programs.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Conventions Dept, NKF Singapore
PROJECT: Transplant Asia Brochure

DESCRIPTION: The connected hexagons position Transplant Asia as Asia’s premier networking event for the organ transplantation community

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: World Kidney Fund, National Kidney Foundation, Singapore
PROJECT: MBA Internship Brochure

DESCRIPTION: Photo essay featuring a group of MBA students from Ivy League universities who were interns at various NKF departments.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay showing milestones of the NKF’s Prevention Program, the world’s first kidney prevention program, which was launched in 2000.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay showing milestones of the NKF since 1969 in its campaign in engaging Singapores multi-racial community to support organ donation.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Photo essay about Low Kwai Lan, who had a renal bone disease that destroyed her spine. This layout used an experimental technique of scanning a glass sheet that was randomly cut with a blade and then painted with a brown water color tint. The effect created echoed the frustration, anger and regret that Kwai Lan went through after she became a victim of kidney failure at the age of 18.

This particular issue of the Beacon Herald along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on Juriah, a Malay kidney patient, who was blessed to have the love and support of her closely knit family.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on teenage kidney patient Darren, who is able to keep going through the love and support of his devoted mother.

CREDITS: Art direction by Sharon Vaz. Page design by Stan Lee.

CLIENT: Prevention Program, NKF Singapore
PROJECT: Health Matters Newsletter

DESCRIPTION: Cover for Health Matters issue with story on the effects of coffee. This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Photography styling and art direction by Sharon Vaz.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for donors

DESCRIPTION: Patient story on kidney patient Eng Chye, showing how he often felt overwhelmed and helpless due to his medical condition and economic depravation. It also shows Eng Chye and his family sharing a meal that was donated by a kind neighbor.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for Donors

DESCRIPTION: Cover for patient story on Low Kwai Lan, who had a renal bone disease that is one of the most common and devastating side effects of kidney failure. The cover photo expresses the courage, strength and hope that kept her hanging on until the day she passed away at the age of 40 on March 8, 2000. This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for Beacon Herald Newsletter

This editorial piece features a patient story on Jeffrey Wee and how he regretted not preventing his kidney disease. The images show a range of moods from joy about his love for music and God, to sorrow while reflecting about his struggles after he was diagnosed with hypertension and then later, diabetes and kidney failure.

This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for Beacon Herald News letter

This newsletter cover design was created for the Beacon Herald Newsletter, a quarterly newsletter that is sent out to donors of the National Kidney Foundation, Singapore.

The cover image if of Jeffrey, one of the NKF’s kidney patients. From national water polo player to a half-blind, crippled kidney failure victim, Jeff’s tragic fate tore his life apart. Still he bravely fought on until his last breath. His courage still remains an inspiration to many who are still battling on.

This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Photography art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for the Children’s Medical Fund Progress Report

This CMF Progress Report article on its brittle bones disease subsidies was designed for the Children’s Medical Fund of the National Kidney Foundation, Singapore.

On the cover design, Jeremy, a CMF ambassador, still manages to sing his heart out in spite of his condition that makes his bones brittle and easily susceptible to fractures.

CREDITS: Photography art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: CEO’s Office, National Kidney Founation
PROJECT: Full Color Pre-paid Stamp Designs

This series of full color prepaid stamps was designed for the Singapore National Kidney Foundation to reflect the work of some its life-saving programs. It also created history by being the first full color pre-paid stamps in Singapore.

Stamp Design #: “The Girl with Butterflies”: The girl with butterflies expresses a sense of liberation about how the Children’s Medical Fund presents a chance for chronically ill children to grow up and find happiness.

Stamp Design #2: “Boy Hugging Bear”: The boy hugging the bear expresses a sense of joy and how the Children’s Medical Fund presents a brighter future for chronically ill children.

Stamp Design #3: “Girl with the Heart”: The girl hugging the heart symbolizes organ donation being “the gift of life.” This stamp was designed to reflect the work of the National Kidney Foundation, Singapore’s Organ Donation Department.

Stamp Design #4: “Health Screening”: This stamp was designed for the Prevention Program of the National Kidney Foundation, Singapore and reflects health screening, one of the program’s key strategies in preventing kidney failure in Singapore.

Stamp Design #5: “Medical Breakthroughs”: The image of medical research represents how the NKF continually endeavors to bring the latest medical breakthroughs to enhance its programs and services.

CREDITS: Art directed by Sharon Vaz and illustrated by Herman Yap.