CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for Beacon Herald Newsletter

This editorial piece features a patient story on Jeffrey Wee and how he regretted not preventing his kidney disease. The images show a range of moods from joy about his love for music and God, to sorrow while reflecting about his struggles after he was diagnosed with hypertension and then later, diabetes and kidney failure.

This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for Beacon Herald News letter

This newsletter cover design was created for the Beacon Herald Newsletter, a quarterly newsletter that is sent out to donors of the National Kidney Foundation, Singapore.

The cover image if of Jeffrey, one of the NKF’s kidney patients. From national water polo player to a half-blind, crippled kidney failure victim, Jeff’s tragic fate tore his life apart. Still he bravely fought on until his last breath. His courage still remains an inspiration to many who are still battling on.

This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.

CREDITS: Photography art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for the Children’s Medical Fund Progress Report

This CMF Progress Report article on its brittle bones disease subsidies was designed for the Children’s Medical Fund of the National Kidney Foundation, Singapore.

On the cover design, Jeremy, a CMF ambassador, still manages to sing his heart out in spite of his condition that makes his bones brittle and easily susceptible to fractures.

CREDITS: Photography art direction by Sharon Vaz. Page layout by Stan Lee.

CLIENT: CEO’s Office, National Kidney Founation
PROJECT: Full Color Pre-paid Stamp Designs

This series of full color prepaid stamps was designed for the Singapore National Kidney Foundation to reflect the work of some its life-saving programs. It also created history by being the first full color pre-paid stamps in Singapore.

Stamp Design #: “The Girl with Butterflies”: The girl with butterflies expresses a sense of liberation about how the Children’s Medical Fund presents a chance for chronically ill children to grow up and find happiness.

Stamp Design #2: “Boy Hugging Bear”: The boy hugging the bear expresses a sense of joy and how the Children’s Medical Fund presents a brighter future for chronically ill children.

Stamp Design #3: “Girl with the Heart”: The girl hugging the heart symbolizes organ donation being “the gift of life.” This stamp was designed to reflect the work of the National Kidney Foundation, Singapore’s Organ Donation Department.

Stamp Design #4: “Health Screening”: This stamp was designed for the Prevention Program of the National Kidney Foundation, Singapore and reflects health screening, one of the program’s key strategies in preventing kidney failure in Singapore.

Stamp Design #5: “Medical Breakthroughs”: The image of medical research represents how the NKF continually endeavors to bring the latest medical breakthroughs to enhance its programs and services.

CREDITS: Art directed by Sharon Vaz and illustrated by Herman Yap.