CLIENT: Direct Marketing, National Kidney Foundation, Singapore
PROJECT: Editorial Design for Beacon Herald Newsletter
This editorial piece features a patient story on Jeffrey Wee and how he regretted not preventing his kidney disease. From national water polo player to a half-blind, crippled kidney failure victim, Jeff’s tragic fate tore his life apart. Still he bravely fought on until his last breath. His courage still remains an inspiration to many who are still battling on.
The images show a range of moods from joy about his love for music and God, to sorrow while reflecting about his struggles after he was diagnosed with hypertension and then later, diabetes and kidney failure.
This particular issue along with three other newsletters won the NKF Singapore a Wilmer Shields Award for Excellence in Communications in 2001 for Newsletter Design.
Credits: Art direction by Sharon Vaz. Page layout by Stan Lee.