CLIENT: Direct Marketing, NKF Singapore
PROJECT: Beacon Herald Newsletter for Donors
SCENARIO 1: Eng Chye feels overwhelmed by his disease and economic depravation.
SCENARIO 2: Eng Chye preparing to go out and sell magazines by the road side.
SCENARIO 3: Eng Chye sorting out recycled cans that he will later sell just to supplement his income.
SCENARIO 4: Eng Chye and his family sharing a meal that was donated by a kind neighbor.
Credits: Styling and art direction by Sharon Vaz. Photography by Wayne Umehara.